Description
Google Ads PPC Guide
Don’t Just Run Google Ads.
Learn How Search Advertising Works.
Learn how to research keywords, build campaigns, write better ads,
track conversions and optimise Google Ads with practical strategies
designed for real-world campaigns.
The Practical Guide
Google Ads Mastery
A practical, beginner-friendly workbook designed to take you from
Google Ads fundamentals to campaign-ready skills across Search,
Performance Max, Shopping, tracking and optimisation.
Inside The E-Book
Learn How To Build Better Google Ads Campaigns
01
Keywords & Search Intent
Learn keyword research, search intent, match types and negative keywords.
02
Campaign Setup & Ad Copy
Understand campaign structure, settings, ad groups and writing effective ad copy.
03
Conversion Tracking
Learn the fundamentals of conversion tracking, GA4 and Google Tag Manager.
04
Optimisation & Performance
Learn how to analyse CTR, CPC, conversions, CPA and other campaign performance signals.
05
Performance Max & Shopping
Explore practical concepts for Performance Max, Shopping and e-commerce campaigns.










Menna –
Is it useful if you are facing any problem
Nandini Shah –
Good resource for someone starting with Google Ads.
Aditya Rao –
Just finished the keyword research chapter. So far, genuinely useful. I like that it focuses on things you can actually apply inside a campaign.
Aayush Mhra –
Very easy to understand. The keyword research section was especially helpful.
Riya Malhotra –
I was confused about the difference between keywords, search terms and negative keywords. This book explained it in a way that finally clicked for me.
Devansh Patel –
₹149 well spent. Simple language and practical information.
Kavya Nair –
I bought this because I wanted to understand Google Ads properly before spending money on campaigns. The explanation of search intent, match types and negative keywords made things much clearer for me
amz nk –
thank you
Jyoti tanehja –
This is easy to apply
Tanvii joshi –
Simple, practical and not overloaded with complicated terminology.
Simran Kaur –
Honestly, this is much easier to follow than most Google Ads tutorials I’ve watched. The campaign setup and negative keyword sections were useful. I’m still learning, but this gave me a proper direction.
T. Manish –
Bought it mainly for Search Ads.
Harsh Vardn –
Really helpful for beginners 👍
Tanvii joshi –
Simple, practical and not overloaded with complicated terminology. I’m a beginner, so this format worked really well for me.
Aman shrivastav –
Good book you should try once
Ishita Gupta –
I liked that the book follows a logical flow. First understanding search intent and keywords, then campaign setup, ads, tracking and optimisation. Makes much more sense when you’re learning PPC from scratch.
Sharma Rajat k –
Good practical guide. Not just theory